We hear it all the time… “I don’t have time to go to networking events. I must meet with clients or patients. I don’t like talking to people I don’t know.” Whatever your story is, here are our top 5 reasons why posting to networking events should be a top priority for you – regardless of what business you’re in.

An essential part of marketing your business is creating awareness. How can a consumer use your service or buy your product if they don’t know about your organization? Attending an event is a great method of making consumers aware of your business.

Attending a local event not only creates awareness, but also proves that you are part of the foundation of the community. Your business is more than just a place in town; your business is part of the neighborhood.

If the consumers can see the face behind the business, then they are more likely to build a connection.  Events are a great opportunity for consumers to meet you and your employees and discuss in person how the business can benefit them.

Your presence at an event shows that you care to get to know your customer. It proves that they are more than just a number or a way for you to make a profit. It shows that you care about getting to know them and that you desire to establish a relationship with them.

We have all heard the phrase “out of sight, out of mind.” Consumers may have been aware of your business in the past, but they need to be reminded of your business and what you have to offer them… often.