By: Tyler Russell
Our society is always changing. How do we keep up with the trends of today’s Millennials and Generation Z? One of the biggest trends in social media today is Instagram Aesthetics.
aes·thet·ic
concerned with beauty or the appreciation of beauty.
Today’s social media users are addicted to the visually compelling social media platform Instagram. Instagram is a photo and video sharing social networking media owned by Facebook, Inc. Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS but later transitioned to all users like Android.
Your Instagram feed is the first thing people look at when visiting your profile. Like in life, you want to make a good impression.
What’s so special about Instagram Aesthetics?
On Instagram, you are able to express yourself, your brand or your company’s visual outlook on anything. Aside from just posting on Instagram, how does one go about creating a visually pleasing Instagram profile/layout? It’s simple… stick to a consistent routine for either your theme, layout, order or filter. For bloggers, “instagramming” any venues or locations with a sleek, modern neutral color is such a fad. Fashion bloggers are obsessed with the color white, and often rely on a monochromatic color palette for the fixedness and ultimate success of their feed for the clothes or items they want to highlight.
- With Instagram, you are able to be as creative and visually compelling as you want to be! You can use videos or images to express or sell your lifestyle or product. Using a mix of these different types of media will engage your users more frequently.
- You’re more likely to gain more followers and likes because people aspire to be just like you or create the brand you have created for your profile. People love the next big thing and creating a unique style or theme for your Instagram profile is just one way to begin.
- Social media influencers are becoming bigger every single day. With a certain theme or edit style, people are going to be more drawn to your Instagram feed and lifestyle. They are going to want to have the things you have and want to live the life you live.
Beautifully Executed Instagram Aesthetics
On a much bigger scale, Ariana Grande recently released her new album, Sweetner for all her avid followers and music listeners. A huge way that she was able to promote her new album and brand was through using an Instagram account dedicated to her album.
Ariana and her marketing team were able to create a story through her Instagram grid. Using a common theme and color, she collaborated her music through videos and images to create a visual album of Sweetner.
@sweetner
People Footwear is a classic, lightweight & comfortable footwear for all people. This brand has decided to take on the Instagram Aesthetic of color. Every few weeks this brand changes the color they are using for their Instagram posts. One week it could be a full array of blues… another week could be vibrant colors of red, and so on and so forth.
@peoplefootwear
@mysimplegram
