People aren’t going to follow you because you think you’re a nice person or you think you have a great product. Incentives are golden. Imagine a huge neon sign that says “What’s in it for me?” Now, imagine one of these signs flashing above the heads of every person in the world. That’s right, every one of us has a “What’s in it for me?” sign.

So, how do you tap into their thought process? Offer INCENTIVES! Think about offers your clients can get excited about or that bring them added value. Think about expiration dates as well. You must give people a reason to do business with you NOW. This is their call to action. When you offer incentives, you give your clients something to talk about regarding your business, especially on on-line social networks. Incentives increase referral business and increase revenue, which is always a good thing.