Nestled in the heart of Georgia’s Lake Country in Putnam County, Briarpatch Farm is a true local treasure. A proud Centennial Farm with more than 120 years of history rooted in faith, family, and stewardship of the land, it sits in Eatonton, just a short drive from Greensboro and Milledgeville. For generations, the farm has been sustained by a family deeply committed to hard work, caring for the land, and raising animals responsibly.
When Briarpatch Farm owner Mike Rainey and his daughter and farm manager, Jill Boyer, came to us in May 2023, they brought with them a remarkable legacy and a well-loved name in the community. What they did not yet have was a digital presence to help tell their story. Once a cotton, dairy, and timber operation, and now a thriving Black Angus beef farm for the past 50 years, they had never had a website and were not active on social media, despite their strong reputation and loyal customer base.
At that time, they primarily offered bulk beef sold by the whole or half cow. While this model served many customers well, Mike and Jill recognized that offering smaller boxed beef options would make their high-quality product more accessible to more families. Their question was simple: How do we share this new offering and make purchasing easy?
We built a full e-commerce website and online store, creating a seamless shopping experience for both the farm and its customers. We promoted the boxed beef launch through coordinated digital and print marketing efforts and continue to support them as demand grows. Because raising Black Angus beef requires thoughtful planning years in advance, we work closely with Mike and Jill to communicate availability, manage expectations, and keep their customers informed as supply and demand shift.
This year, we launched their monthly newsletter, featuring farm updates, beef-focused recipes, product highlights, and information about upcoming farm events. It has quickly become a meaningful tool for nurturing customer relationships, driving sales, and sharing the values that make Briarpatch Farm so special.
Mike and Jill’s deep faith and commitment to stewarding the land and animals God has entrusted to them guide everything they do. Our shared Christian values make this partnership especially meaningful, and working with them has truly been a blessing.
From heritage to innovation, and from pasture to plate, we are honored to serve as Briarpatch Farms’ marketing partner as they continue providing exceptional Black Angus beef to Georgia’s Lake Country with integrity and care.
Learn more about Briarpatch Farms’ grass-fed and grain-finished Black Angus beef by clicking the button below.
